Denise Keller
Most recent posts
Make Email Newsletters Interactive: Give Users a Reason to Click
Getting email newsletter subscribers to interact and take action is more important than ever in today’s communication channel. Long gone are the days when sending coupons and special offers was...
May 6, 2011
Business Email Marketing: Keeping the Copywriters Happy
If you have one or a team of copywriters who handle the textual aspects of your email marketing campaigns, understand that the relationship you have with them is as important...
May 5, 2011
Free Email Marketing: What Converts a Free Trial User to a Member?
The success a marketer enjoys is largely dependent on the company they choose to provide them with the necessary email...
May 3, 2011
Permission Based Email Marketing: The Magic of the Welcome Email
The welcome email you send immediately after signup represents one of the most important interactions you will have with the...
May 2, 2011
Business-to-Consumer Evolution: From Radio to TV to Inbox
Who knew we would see so much technological innovation in such a short amount of time. In the 15 or...
April 28, 2011
Permission Email Marketing: 4 Tips for Improving Your Landing Pages
Using a landing page to acquire new subscribers is a good idea, but incentivizing the process is an even better...
April 19, 2011
Will Your Video Emails Make It to Your Subscribers?
If you gave people the option of digesting a given piece of content in the form of an article or...
April 14, 2011
Email Templates: Popular Color Themes and Branding
Some email marketers treat the color scheme of their email newsletter as an afterthought. If it works it works, who...
April 13, 2011
A World without Email Service Providers
For the most part, email marketing consists of two main components: the people who send the mail and the entities...
April 11, 2011
