Most recent posts
Beyond Benchmark Email: Ride with the Pilgrim on the 405
It\'s been a busy month for Benchmark Email, with team members showing up on websites, blogs and even radio shows! Here\'s a rundown on what happened within the last 30...
June 20, 2011
Benchmark Email Newsletter Awards: Most Inviting Email
If you had to catalog every doll, wedding or antique show taking place each Saturday in a major American city, you\'d probably give up on weekend two due to the...
June 20, 2011
Beyond Benchmark Email: Preheaders, Phishing and Google Analytics
Make no mistake, the Benchmark writing squad is bus-y! But when they\'re not cooking up content for this blog, they\'re...
May 6, 2011
Email Newsletter Awards: Best Fashion Newsletter
First and foremost, we don\'t speak Greek, unless you count ordering homemade moussaka at the local taverna. But one thing...
April 20, 2011
Email Newsletter Awards: Best Event Promotion
We can think of dozens of ways to promote a dance workshop via email newsletter, and we\'ll admit that using...
April 6, 2011
Creating Dynamic Drip Campaigns
Autoresponders are also known as \"drip\" campaigns. Why? Because once a customer enters their info into a List Builder/sign up...
April 4, 2011
Email Newsletter Awards: Best Contest Promotion
Here at Benchmark, we love contests like we love chocolate ice cream late at night. If a contest is promoted...
March 16, 2011
Email Newsletter Awards: Best Blog Promotion
Ever since blogging jumped from hobby to business essential, marketers have wondered how to effectively promote posts via email. The...
March 1, 2011
5 Things I Learned from Declaring Email Bankruptcy
Back in the late 1990s I signed up for an email account with the expectation that my inbox would only...
February 24, 2011