Most recent posts
Email Newsletter Awards: Best Poll-Related Email Campaign
When we think of weddings, we’re reminded of jubilant smiles, flowing cascades of flowers and the tinkle of silverware against glasses of bubbling champagne. And this is why the cake...
December 13, 2011
Beyond Benchmark Email: Social Media Today & American Express
Have you planned out your marketing for 2012, or are you still stuck without a plan? Our COO Denise Keller and word guru Hal Licino have you covered, and they...
December 9, 2011
Email Newsletter Awards: Best Social Media Promotion
Open your inbox and there\'s probably a legion of emails not just promoting products but asking you to “Like” Facebook...
November 16, 2011
Beyond Benchmark: October Email Marketing Tips
How can you leverage treasure hunts for more sales? What\'s the best way to market your online goods to young...
November 14, 2011
Beyond Benchmark: Check Us out on Nonprofit Spark Radio!
Happy October, readers! It\'s time to get in that time machine and travel back to see what Benchmark\'s team did...
October 7, 2011
Email Newsletter Awards: Best Post-Event Email
Have you ever held an important event and ended up with no-shows? As a business, what do you do next?...
September 16, 2011
Beyond Benchmark: Mastering Email Marketing and Google+
Have you ever sat back in your chair, fingers tented, thinking to yourself “Gee, I wonder what Benchmark\'s top-notch writing...
September 8, 2011
Email Newsletter Award: Temoc Morfin Wins Most Inspired
In the book Save the Cat! The Last Book on Screenwriting You\'ll Ever Need, writer Blake Snyder says that there...
August 3, 2011
Beyond Benchmark Email: The Entrepreneur’s Delight
Just being an entrepreneur is tough work, but promoting your entrepreneurial enterprise? Even tougher. This month our friendly neighborhood writers...
August 2, 2011