Jennifer Perez
Most recent posts
Email Newsletter Awards: Best Use of Video
If you had to count the number of email campaigns promoting live theater with very un-live still photos, you\'d probably run out of numbers. Despite its promotional power, plenty of...
February 11, 2011
Creating an Email Marketing Plan – Design and Content
Some say email marketing is a lot like getting free tickets to a movie. Your subject line convinces people to go inside, but your email and layout keep them from...
February 11, 2011
Email Newsletter Awards: Best Use of Newsletter Testimonial
Color us skeptical, but while metal detectors seem like a great idea, we\'ve pretty much heard that all you end...
January 14, 2011
Email Newsletter Awards: Best Use of Color
Every <a href="https://benchmarkemail.com/blog/top-7-ways-to-become-a-better-email-marketer/ knows that a great way to catch one\'s eye is color, but few understand how to show...
December 31, 2010
Email Newsletter Awards: Most Interesting Content
At some point, every email marketer worries that their newsletter topic will go over like a five- hour seminar on...
December 12, 2010
Email Newsletter Awards: Best Design
In the film Gosford Park, Maggie Smith\'s snobby Countess puts down a frumpy woman\'s evening gown by snarking, \"Difficult color,...
December 2, 2010
