Paul Rijnders
Most recent posts
Real Marketing: An Undercover Boss Wins My Lunch Date
Know where I’m eating for lunch today? Baja Fresh. And it’s not just because their food tastes great. Truth is, there are lots of great tasting meal options around the...
October 21, 2011
If You Cancel My HP Touchpad, Cancel Your Email Newsletter Too
Or I hate you, Barnes & Noble, for cancelling my order. But your emails sure look awesome! HP Slashes Their Tablet Price by $400 Okay, I admit it. I was...
September 8, 2011
How to Lose an Email Subscriber Part 3: Email Newsletter Crayolas
So who died and made me the email critic? Not sure, but I woke up with this snarky crown and...
August 22, 2011
How to Lose an Email Subscriber Part 2: Ads I Never Opted-In For
Ah, getting older. It’s making me so persnickety. As this is the golden age of email newsletters and I’m on...
August 16, 2011
How to Lose an Email Subscriber Part 1: Lousy Email Segmentation
You know what it takes to make me want to hit the unsubscribe button these days? 32.1 miles. That’s the...
August 11, 2011
How Apple OS X Lion Lets Email Marketers Jump the Subject Line
I’m almost afraid to start writing this blog without my flame-retardant fire suit on. You mention “Mac” or “Apple” and...
July 25, 2011
Sending an Email Coupon? Be Up Front Like Groupon
In keeping with today’s blog, here’s my message right up front: Respect people’s time: Put offers in the subject line....
July 11, 2011
Your Email Marketing Dream Team
As email marketers, we’re probably on a few more email lists than the average person. We want to see what...
July 6, 2011
Looks Like We Made It – Happy Birthday to Barry Manilow
Our email marketing blog puts out a lot of content these days. On any day you could peruse our site...
June 17, 2011
