Paul Rijnders
Most recent posts
Email Personalization? Only if You Know Me, Please
You know about merge tags, they’re the little codes that help you make an email feel personal. Blogger Hal has a great article where he describes the annoyance and danger...
June 13, 2011
Twitter Gets Their Customers Back with a Special Kind of Email
What’s a social network to do when a user slows down his or her online activities? If you’re Twitter, you use email. Here’s a lesson on how to entice your...
May 27, 2011
Helping App Developers to Succeed with Email Marketing
Are you in the app store? Well, not you personally - unless you’re a plant, zombie or angry bird –...
May 23, 2011
These Late Night Eyes Read Emails Differently
I don’t know what time you are personally reading this, but me, I’m writing this at just before midnight. And...
May 13, 2011
Lucky Brand Jeans Email List Signup Is a Perfect Fit
If you love a great deal, then there’s a stop on the road from LA to Vegas that’s almost as...
May 4, 2011
Autoresponders Help Treasure Island Hotel to Email Marketing Bounty
I like Las Vegas as much as the next guy - if the next guy just wants to relax with...
May 2, 2011
Corner Bakery Builds an Email List One Cookie at a Time
So where am I writing this blog from today? I’ll give you a hint: it rhymes with zornerbakery. Did you...
April 21, 2011
Earning an Email Marketing Gold Star: Worth It?
Sometimes a Different Spin Gets My Attention I’ll admit that because I’m actively engaged in email marketing on an almost...
April 13, 2011
What Not to Say When Building Email Lists, Part 2: Email Marketing?
What You Said: Hi, I’d love to be able to send you our email marketing. What They Heard: Hi, I’m...
April 5, 2011
