Latest Posts
Email Newsletter Awards: Best Use of Video
If you had to count the number of email campaigns promoting live theater with very un-live still photos, you\'d probably run out of numbers. Despite its promotional power, plenty of...
February 11, 2011
Cool Stuff Up in Benchmark’s Business – the Weekly Wrap
The Super Bowl gets heavy play in this week\'s wrap. There will be no mention of the winning team. I learned that I should not use my public forum to...
February 11, 2011
How Do You Make Email Marketing Affordable and Lucrative?
Email marketing is a proven tool that can accentuate any online marketing strategy. It lends its power to the Fortune...
February 11, 2011
Creating an Email Marketing Plan – Design and Content
Some say email marketing is a lot like getting free tickets to a movie. Your subject line convinces people to...
February 11, 2011
New Complaints Can Come from Stale Email Campaigns (Part 4)
So far we\'ve discussed renewing your email marketing strategy rather than rehashing old content and layouts, steered clear of purchased...
February 11, 2011
No Phone Support on Presidents Day, February 21
I already told you about Presidents Day and my daydreams about Andy Shore day. While I don’t have my own...
February 10, 2011
Benchmark Presents: Email Marketing Best Practices and Trends
Is it Thursday already? That must mean it’s time to stop by, tune in, and check out Benchmark’s latest email...
February 10, 2011
Great Ideas for HTML Email Templates
Though a web technology, HTML provides an easy way to wow your readers with rich, visually appealing content in the...
February 10, 2011
