Social Media
December 27, 2018 6 min read
6 Ways to Use Social Media in Your Email Marketing Campaign
December 27, 2018 6 min read
Building and Nurturing a Customer Email List Prior to a Product Launch
December 18, 2018 14 min read
How to Make your Marketing Emails More Clickable with Interactive Content?
December 6, 2018 6 min read
6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers
March 28, 2018 7 min read
7 Methods to Increase the Effectivity of Your Email Campaigns Up to 15%
February 26, 2018 6 min read
Email Marketing vs. Marketing Automation: What Your Business Needs To Know
August 20, 2018 6 min read
How to Create and Execute Your Email Marketing Plan in 2019: A Template for Success
January 21, 2019 30 min read
8 Ways You Can Use Messaging Apps to Boost Your Christmas Email Marketing Strategy
November 27, 2018 7 min read
10 Email Newsletter Ideas to Boost Engagement During the Holiday Season
November 26, 2018 9 min read
When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
April 13, 2018 < 1 minute
When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
April 13, 2018 < 1 minute
10 of the Worst Email Writing Mistakes You Need to Avoid in Your Campaigns
December 25, 2017 3 min read
We Hosted Rodney Couch the CEO & Founder of Preferred Hospitality, Inc.
February 8, 2019 12 min read
Email Marketers: Awesome Free Stock Photo Sites & the Right Way to Use Images
July 5, 2017 6 min read
Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy
January 8, 2018 7 min read
So What Exactly Do I Need To Automate? An Automation Guide For Your Business
February 25, 2018 5 min read
Benchmark: One of Few Privacy Shield Certified Email Marketing Platforms
February 17, 2017 3 min read
Top Effective Email Marketing Strategies That Will Boost Your Sales in 2019
November 19, 2018 7 min read
5 Fashion-Inspired Color Palettes for Your Summer Email Marketing Campaigns
July 27, 2018 6 min read
7 Tips for Running Automated Marketing Campaigns While You’re Out of the Office on Vacation
January 16, 2018 3 min read
How Key Points of Contact, Good Data Design Can Help with Click & Open Rates
January 20, 2017 3 min read
How You Can Use AI to Boost Your Email Marketing Strategy (And 3 Brands That Did It Right)
November 9, 2018 7 min read
Want to Build Your Email List Faster? Here is How to Choose the Right Lead Magnets
August 12, 2019 8 min read
5 Tips for Maximizing the Effectiveness of Twitter to Promote your Blog Posts
May 8, 2014 2 min read
Practical Marketer
September 22, 2012 2 min read
Presence for Non-Profits: 3 Elements of Successful Annual Appeals
September 22, 2012 2 min read
We ❤️ Newsletters: Tips and Inspiration from Our Email Marketing Experts
February 14, 2019 8 min read
Why Marketing is Not a Numbers Game When it Comes to Click-Through Rates
October 14, 2016 3 min read
We ❤️ Newsletters: Tips and Inspiration from the Newsletters our Email Marketing Experts Love Most
February 14, 2019 8 min read
How To Use Interactivity In Your Holiday Email Campaigns To Get Better Engagement
October 16, 2018 5 min read
How To Use Interactivity In Your Holiday Email Campaigns To Get Better Engagement
October 16, 2018 5 min read
EU-US Agreed Upon A New Framework “Privacy Shield” To Replace Safe Harbor
February 4, 2016 < 1 minute
eCommerce Email Marketing Integrations Perfect for Black Friday & Cyber Monday
November 21, 2018 6 min read
How Should I Balance Branding & Sales During My Holiday Marketing Campaign
November 18, 2016 2 min read
What is the US-EU Safe Harbor Program and its Importance for Doing Business?
December 1, 2015 2 min read
Assessment: Two Things You Need to Know to Reinvent Yourself as a Marketer
October 15, 2015 2 min read
3 Ways To Infuse Thanksgiving Spirit Into Your Brand: Client, Company, Social Good
November 23, 2016 2 min read
A Customer Support Fail, Lessons Learned Courtesy Of Vivid Seats & StubHub
November 30, 2016 4 min read
What’s in a Title? Everything! The Importance of Writing Effective Blog Post Titles
May 15, 2013 2 min read
What Are Some Tricks I Can Use To Deliver A Treat To My Subscribers For Halloween?
October 18, 2016 < 1 minute
Beyond
September 25, 2012 3 min read
Taking Non-Profit Fundraising Beyond Special Events & Campaigns
September 25, 2012 3 min read
Making Great Email Videos Part 1: Why Doesn’t My Voice Sound Professional?
December 21, 2010 4 min read
Making Great Email Videos Part 2: Enough Sound, Let’s Discuss the Visual Aspect
December 22, 2010 2 min read
Giving Your Audience The Power of Perspective: Tips from Cult Classic “They Live”
October 20, 2016 2 min read
Beyond
April 7, 2011 3 min read
Your Car Buyer’s Online Behavior Is Loud & Clear: Are You Listening?
April 7, 2011 3 min read
Benchmark Email Freshbooks Integration: A Holiday Gift That Keeps on Giving
December 15, 2015 2 min read
5 Ways to Improve Your Click-Through Rate That You May Not Have Thought Of
March 19, 2013 2 min read
New Feature: Put Clickable Twitter, Facebook & LinkedIn Buttons Anywhere in Your Emails
September 15, 2010 < 1 minute
Benchmark Email Presents: Cleaning House – How to Build Healthy Email Lists
January 5, 2011 2 min read
Heart of Business Round Table: 4 Reasons Why Email Marketing is a Must for Small Business
August 13, 2015 < 1 minute
Pomodoro and Trello: Time Management Tools to Make You a Better Marketer
October 25, 2015 2 min read
Making Great Email Videos Part 3 – What Kinds of Mics Plug into My Camera?
January 5, 2011 3 min read
Event Planning: How Newport Beach Film Festival’s “Latino Showcase” Got it Right
May 6, 2013 3 min read
The Jedi, the Mini-Me, and the Swordsmith’s Apprentice: Forging Tomorrow’s Leaders
April 17, 2014 4 min read
Online Content Writing Mistakes That Will Instantly Hurt Your Credibility
September 9, 2013 2 min read
Announcing Our First Full Service Email Marketing Winner and a New Contest
October 15, 2010 < 1 minute
Giving Your Office the X-Factor: What You Need for an Incredibly Cool Workspace
March 6, 2015 3 min read
Millennial Marketing 101: Integrating Email Campaigns Through Social Media
October 27, 2015 2 min read
Polling Benchmark Email Subscribers on Their Black Friday & Cyber Monday Plans
November 24, 2015 < 1 minute
Location, Location, Location: Making the Most of Where Your Customers Live
August 25, 2010 3 min read
Beyond
April 12, 2016 2 min read
Gmail Introduced an Additional Security Feature to Warn Users about Unencrypted Emails
April 12, 2016 2 min read
Keep Up With Image Trends Thanks To The Benchmark Email Flickr Integration
January 22, 2016 3 min read
Benchmark Email Magento Go Integration: Stay in Touch with Holiday Traffic Year-Round
January 12, 2015 2 min read
The Hidden Marketing Strategy in the Overwhelmingly Successful ALS Challenge
September 3, 2014 3 min read
The Twitter Contest Begins: Win 3 Free Months of We Do It For You Email Marketing!
September 17, 2010 < 1 minute
7 Easy Ways To Drive Reader Engagement Using Social Media For Your Business
October 1, 2013 5 min read
The Devil is in the Details: Simple Ways to Create a Personalized Customer Experience [Part 1 of 2]
August 19, 2014 3 min read
How A Social Networking Face Person Can Boost Your Email Marketing Results
February 15, 2010 3 min read
In 2015, the Challenge is Increasing Productivity without Losing Your Soul
January 28, 2015 3 min read
Coloring Books for Adults: A New Way to De-Stress and Shape the Innovative Business Mind
June 1, 2015 2 min read
Inspired Thought Leadership from Seth Godin’s “The Icarus Deception” – Part 1
December 17, 2014 3 min read
The Employee Mind Map: 4 Steps to Bridge a Widening Gap in Employee Disengagement (Part 1)
April 3, 2014 3 min read
Can a Small Business See Higher ROI Using Facebook Ads Than Larger Organizations?
July 24, 2013 3 min read
Remote Control: Three Big Promises I Broke When I Started Working From Home
November 13, 2013 3 min read
Inspired Thought Leadership From Seth Godin’s “The Icarus Deception” – Part 2
December 18, 2014 3 min read
Mark Shapiro: Making His Mark Today As Our One & Only Guest on the Heart of Business
November 5, 2015 < 1 minute
Andy Squared: Andy’s 1-on-1 with Andy Shlensky of North Star Camp for Boys
February 18, 2014 < 1 minute
The Devil is in the Details: Simple Ways to Creating a Personalized Customer Experience [Part 2 of 2]
August 20, 2014 4 min read
Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway
July 21, 2014 < 1 minute
Thought Leadership: Why Companies are Ditching Ivy League for Corporate Universities
August 11, 2014 3 min read
5 Tips for an Engaging Email Newsletter: Advice to Today’s ‘Young Tradesman’
September 5, 2013 3 min read
The Employee Mind Map: 4 Steps to Bridge a Widening Gap in Employee Disengagement (Part 2)
April 4, 2014 3 min read
A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts
October 15, 2014 3 min read
Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety
April 15, 2016 2 min read
This is How You’re Blowing Your Budget When Working with a Creative Agency
April 30, 2015 3 min read
Do Users Spend only 1/2 Second a Day on Facebook? The Importance of Proofing and Fact-Checking
September 17, 2010 3 min read
Want to Write Great Content? Pay Attention To Your Internal Writer’s Clock
March 27, 2013 5 min read
Benchmark Email and CRM: Where Marketing Automation Meets Personal Sales Follow Ups
January 30, 2019 3 min read
Localization and CRM: An Ultimate Guide to Increase Your Global Reach and Sales
October 24, 2018 5 min read
Crowdfunding: The More, The Merrier Introduction & Kindle Fire HD Giveaway
December 16, 2013 < 1 minute
Heart of Business: Talking Social & More with Buffer’s Carolyn Kopprasch
December 24, 2013 < 1 minute
Remote Control: 4 Tried & Tested Tips For An Epic, Productive Power Nap
February 19, 2014 2 min read
Funnel Vision: Focusing Your Digital Marketing Intro & Kindle Fire HD Giveaway
January 27, 2014 < 1 minute
Benchmark 5: Things You Can Learn About Business From Your Fantasy Football Draft
September 5, 2013 2 min read
You Know You Need a CRM When You’re Confusing List Management with Customer Relationship Management
November 13, 2017 2 min read
How to Assess Your Consultants in the New Year – Part 2: Content Marketing
January 2, 2014 3 min read
Benchmark 5: Reasons to Come Stop By the Benchmark Booth at the LA Small Business Expo
November 7, 2013 < 1 minute
Leading Global SaaS Provider Benchmark Acquires St. Louis-Based MarketVolt
February 18, 2020 2 min read
COVID-19: 6 Ways Email Marketing Can Help in Dealing With the Consequences
March 16, 2020 5 min read
Practical Marketer
January 30, 2020 4 min read
Sync 2,000 Contacts with your Benchmark Account for Free
January 30, 2020 4 min read
Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge
September 10, 2019 2 min read
60% Say Email Marketing is Biggest Source of ROI: Going Back to School To Hit Your Benchmarks
August 14, 2019 11 min read
Generate 320% More Revenue With Welcome Emails: Strategies That Don’t Require Luck
March 15, 2019 11 min read
Earn 18x The Revenue with Automation: Tips to Help Find Your Independence This Summer
July 1, 2019 17 min read
5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation
June 18, 2019 6 min read
Everything You Need to Know About Creating Irresistible Event Marketing Emails
June 5, 2019 7 min read
How To Improve Conversions With An Effective Lead Nurturing Email Automation
May 21, 2019 7 min read