Part of living in the LA area is having friends that are “in the industry.” Sometimes it’s fun, as it results in access to cool events. Other times, it means watching an awards show like the Grammys through a different lens. Last night, as we watched Katy Perry and Juicy J perform “Dark Horse,” my brother stated that the single would likely hit number one on the charts in the wake of the performance. To him, it made sense in the way that the music business works. To me, I was thinking about how it made sense in terms of a marketing funnel. Appearing on TV leads to more exposure and probably more song downloads, album sales, etc. Since watching the Grammys had me already looking forward to our “Funnel Vision: Focusing Your Digital Marketing” series, I figured a playlist dedicated to some of the best performances and winners would be appropriate. Enjoy!

  • “Same Love” – Macklemore & Ryan Lewis f. Mary Lambert
  • “Imagine Dragons” – Radioactive
  • “Drunk In Love” – Beyonce f. Jay Z
  • “Get Lucky” – Daft Punk f. Pharrell Williams & Nile Rodgers
  • “Brave” – Sara Bareilles
  • “Royals” – Lorde
  • “Cut Me Some Slack” – Sound City Players (including Dave Grohl, Paul McCartney, Krist Noveselic, Pat Smear)
  • “Cop Car” – Keith Urban
  • “Try” – Pink
  • “Queenie Eye” – Paul McCartney

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.