KISSmetrics has long had one of the best and most popular blogs we enjoy here at Benchmark Email. That is due in no small part to Sean Work. So, we had to have him on to pick his brain on a great content strategy. We also talked about how great of a tool KISSmetrics is and the importance of its analytics. We learned a lot and I’m sure you will too.

Content, like that shared on the KISSmetrics blog, is more quality over quantity. It’s an important lesson to learn. Listen and enjoy and maybe pick up a new trick or two for your business’ blog.

Sean’s inspirational book for this week:

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.