The fact that I bring up Mexican food and National Barbecue Month in this weekly wrap probably means I didn’t have a big enough lunch. Thanks to these weekly wraps, one thing I will always have enough of is email marketing information. Also, I apologize in advance for calling you lazy, printing businesses.

Make Email Newsletters Interactive: Give Users a Reason to Click

I wish there was a way to make emails interactive like RockBand makes music interactive. I’m not exactly sure what I mean by that, but it seems to make sense. Right? Until I figure that out, read about how to Make Email Newsletters Interactive: Give Users a Reason to Click.

Beyond Benchmark Email: Preheaders, Phishing and Google Analytics

We took Buzz Lightyear very seriously when he said “To infinity, and beyond!” That’s why we’re always hard at work putting together content for sites other than our own. We’ll provide you with our favorites in a post much like this one: Beyond Benchmark Email – Preheaders, Phishing and Google Analytics.

5 Tactics that Can Improve Your Delivery Rate

My favorite part of this post was the Pulp Fiction-esque box image. Apparently selling your soul might be the unwritten 6th tactic. See the first 5 Tactics that Can Improve Your Delivery Rate.

The Impact of Mexico’s New Personal Data Exclusion & Breach Laws

I think I speak for all of us when I say I’m just glad it won’t affect Mexican food. OK, so that may be a little off topic. Still, I’m glad. Find out The Impact of Mexico’s New Personal Data Exclusion & Breach Laws.

Embedding Videos from YouTube, Vimeo and Blip.tv in Your Email

The who and why of video email marketing. Discover the details of Embedding Videos from YouTube, Vimeo and Blip.tv in Your Email.

Customize an Email Template for National Barbecue Month!

I have been trying to talk a friend into securing his rooftop grill at his apartment building since I found out that May was National Barbecue Month. After all, it wouldn’t officially be summer until the first BBQ. As a result, I’ve had to throw on a sweater several nights this week. I will do what I can and BBQ ASAP to kickstart summer. You need to do your part too; Customize an Email Template for National Barbecue Month!

The 5 Phases of Dental & Orthodontic Email Marketing Strategies

Most people fear those who work in these two professions. You may be the subject of some nightmares, dentists and orthodontists, but luckily email marketing doesn’t have to be one of yours. Check out The 5 Phases of Dental & Orthodontic Email Marketing Strategies.

How to Market Yourself with LinkedIn

Shireen had me hooked at “the average LinkedIn user income set at about 109k/year.” Need I say more? Learn How to Market Yourself with LinkedIn. Also…sorry I’m bringing down the curve, LinkedIn.

6 Email Topics for Your Printing Business Newsletter

We’re doing all the work for you, printing businesses. Here are 6 Email Topics for Your Printing Business Newsletter. What do you do when you’ve done all 6? Stop being lazy. That’s what.

The Email Alternative to Winery Closed Network Sales Sites

Prior to reading this post, I would have probably guessed that a winery closed network was some sort of secret society that drank wine. I don’t want to be the one to burst that bubble for you, so don’t click the link if you don’t want to find out if that’s what it actually is or not. For those in search of the truth, find out The Email Alternative to Winery Closed Network Sales Sites.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.