Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He’s since expanded to include Rockin’ Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin’ you’re doing is wearing a kilt.

If you’re a winery seeking advice on email marketing and more, don’t miss our guide on Winery Email Marketing: The Successes, the Shortcomings and the Solutions.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.