The second Monday of January is Japanese Seijin no Hi, or Coming of Age Day. For Japanese youth, this means at the age of 20 you are officially recognized as subject to adult laws, the right to vote and drink and buy alcohol. It’s quite the raucous occasion.

For me, the time I allegedly became a man was on my 13th birthday when I had my Bar Mitzvah. Sure it was a party, but not one that I could celebrate with booze and/or voting. I couldn’t even drive. I think the Japanese have it right. I was always confused as to what made me a man, when having a Bar Mitzvah really only meant a party with a cheesy DJ, family members that recall when I was “this” big and an embarrassing photo album on the coffee table as evidence.

Celebrate your Japanese subscribers and their loved ones with a Coming of Age Day email template. I’m sure they will be touched that you reached out during this special time. Not to mention the fact that there’s sure to be a flurry of shopping and spending for industries like food and alcohol, tailors, photo studios, beauty parlors, etc.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.