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Customer Experience Required Intro & Kindle Giveaway

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

August 18, 2014 < 1 minute

I’ve ordered random junk from all corners of the internet. Collectibles, gadgets I didn’t really need and cheap Apple accessories that break after using them twice. I couldn’t tell you most of those websites by name. Their memories lie in the email marketing from which I inevitably unsubscribed.

Which websites do I remember? The ones that I had a question and had an awesome experience with their customer service. Or maybe the ones who are killing it with their social media and/or email marketing. It might even be the fun and engaging copy on the website that connects with me. It all boils down to the customer experience. That’s why our August series is called “Customer Experience Required.”

As always, there’s a giveaway to go along with the series. Retweet this, or any blog post in “Customer Experience Required,” to be entered to win a Kindle Fire HD and Amazon gift card. We’ll even recommend some books to help further your learning on customer experience. The winner will be announced Monday, August 25th at 9:00 AM PST. You must follow @BenchmarkEmail on Twitter to be eligible to win, as the winner will be notified via Direct Message.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.