It’s that time of the week again. We want to thank those of you who have connected with us in the social space in the past week or so. Keep it coming. Hearing from all of you makes my day go by faster!

Singing Our Praises

I love jingles. So much so that I once told a friend of an idea to start a band that played them exclusively. Yes, that would be annoying. That’s why I work here on email marketing tips and am not touring the country, invading your minds with catchy tunes. That being said, this compliment via tweet made me especially warm and fuzzy inside.

@7million7years

“I use @benchmarkemail I’ve tried the rest … but, they’re the best” (sic)

There’s a jingle somewhere in there. What are some of your favorite jingles?

Why 78% of Your Email’s Text Is Never Read

It isn’t because of your excellent, helpful ESP! A recent web-use study showed that the percentage of words actually read online is quite small. Watch this video to get some helpful tips on how to increase your percentages.

Read the orignal post here: 

Why 78% of Your Email’s Text Is Never Read

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.