Many iconic brands got that way for a few reasons. Sure, a great product and excellent marketing helped them to reach that status. For companies like Apple and Coca-Cola, a legion of loyal customers helped keep them on top. That’s what we’re focusing on for our November series. It’s called “Community: Building a Better Business.”

We’re not talking about building your business around the TV show Community. No. If that was the case we would have gone with our alternate titles: “Community Building for Human Beings,” “Cool Cool Cool: Community Building,” “#CommunityBuildingAndAGiveaway” or “Don’t Britta Your Business.” No. Our series discussed the various tactics you can employ to build a community that supports your business. If you follow our community building tips, you’ll last far longer than #sixseasonsandamovie.

As always, there’s a giveaway to go along with our series. We’re giving away a Kindle Fire HDX! Retweet this or any other post in the “Community: Building a Better Business” series to be entered to win. You must follow @BenchmarkEmail on Twitter to be eligible to win. The giveaway ends 11/25/13 at 9:00AM PST. We’ll announce the winner on Twitter and DM the winner with details to claim his or her prize. You must be a U.S. citizen to win. Good luck!

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.