There are practical strategies built into most ESPs of which many marketers are not taking advantage. One such strategy is A/B Testing. What this strategy does is give you a window into the minds of your subscribers and see how they are most likely to engage with your email campaigns.

Probably the most common A/B Test is a subject line split test. It’s your email campaign’s first impression and your best shot at getting opens. How important is your subject line? Check out these stats:

What Can I A/B Test Besides Subject Lines?

A subject line A/B test is just the start. We recently sat down to discuss many other A/B tests that you can attempt. Here’s what we said:

In An A/B Test, Why Is It Important To Only Test One Element At A Time?

Now that you’ve got an idea of the various types of A/B tests that you can execute, it’s important to know how to test. Patience is key, as it’s imperative you only test one thing at a time.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.