If the first place you notice a cost of living price hike is the the pump, then the second place is in the aisles of your local grocery store. Food prices are on the rise, creating a customer need to get the most bang for their buck. But how can grocery store owners – from “Ma and Pop” shops to bulk retailers list CostCo – keep consumers aware of their deals and promotions? Benchmark Email can help you whip your consumer communications into shape.

Between texting your friends about the most recent episode of “Hell’s Kitchen” and posting a mealtime accomplishment to Facebook, you know that your kitchen and social networks are intertwined. Why not help customers experience that same connectivity with your grocery business? At Benchmark Email, we know how to access everyone, from artisinally-minded foodies to the lunch-packing mom of three, and we’ll share how in the form of a marketing manual specifically tailored to the grocery industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way – all with an attractive price tag.

Grocery Email Marketing is a free, fully researched PDF on email best practices. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can’t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.

Author Bio:

by Elizabeth Kiefer

Elizabeth Kiefer is a freelance writer and editor based in Manhattan. Her work has been featured in The Chicago Sun-Times and In These Times magazine. Professional site curation includes women's lifestyle projects at the Disney Interactive Media Group and biography writing with Baseline Research, part of The New York Times Company.