I took things seriously for once this week. At least with one blog post. I then followed that up by joking about it being one of the rare times that I actually take things seriously. There’s probably an ex girlfriend or two out there shaking their heads at that. I promise I didn’t make this week’s wrap all about me. Just partly. There’s plenty of great email marketing info throughout as well.

Autoresponders Help Treasure Island Hotel to Email Marketing Bounty

Paul should have heeded the “what happens in Vegas stays in Vegas” mantra rather than admitting to simply sitting by the pool and catching a Cirque du Soleil show. If you’d like to have a better weekend than that in Vegas, Paul at least tells you how. See how Autoresponders Help Treasure Island Hotel to Email Marketing Bounty.
Benchmark Presents: Dental & Orthodontic Email Marketing Manual
I find this manual oddly appropriate. After all…email marketing does make me smile. Too cheesy? Find out how to make your subscribers flash their pearly whites with our new Dental & Orthodontic Email Marketing Manual.

How to Keep Email Subscribers Longer than a Day

List churn is a natural part of email marketing. The turnover rate per year is about 1/3. It will be much greater than that if you can’t keep them around past day one. Find out How to Keep Email Subscribers Longer than a Day.

When the Marketing Stops: The Death of bin Laden

Once in a blue moon I take things seriously. This past Monday, the day after Osama bin Laden was killed, was one of those times. Check out serious Andy, When the Marketing Stops: The Death of bin Laden.

Free Email Marketing: What Converts a Free Trial User to a Member?

Seriously, if you know the answer can you let us know? Thanks. I kid, I kid. We’ve been doing it for many years now, and we’re hear to answer the question for you. So, find out How to Keep Email Subscribers Longer than a Day.

Cloud Labor Offers Small Business a Flexible and Dynamic Workforce

I liked this article for two reasons. First, because the phrase “cloud labor” had me daydreaming about people working in the clouds. Second, because Shireen name dropped Mario Kart, a videogame I have possibly played more than any other. Now that you know these ever-so-important tidbits about me, see how Cloud Labor Offers Small Business a Flexible and Dynamic Workforce.

Mother’s Day Email Templates for Sunday May 8th!

I wish my mom understood what I did for a living – or the internet for that matter. Then maybe she’d read this post. Maybe someone else’s mom will appreciate it. Check out the Mother’s Day Email Templates for Sunday May 8th!.

Lucky Brand Jeans Email List Signup Is a Perfect Fit

When I was in Junior High I wanted a pair of Lucky Brand Jeans, because I was tremendously amused by the Lucky You sewn into the inside of the fly. That doesn’t really have anything to do with Paul’s blog, but thinking back on it made me laugh. Now that I’m done amusing myself, read about why Lucky Brand Jeans Email List Signup Is a Perfect Fit.

How Small Businesses Can Build an Online Brand

Sometimes humorous, mostly obnoxious. That’s how I’d describe my online brand, at least in terms of the blogs I write here at Benchmark Email. It may seem effortless, but it took me a while to hone in on that brand. Find out How Small Businesses Can Build an Online Brand.

Support Update: How to Reuse Campaigns Effectively

If I had a nickel for every time I wished I could reuse one of my old papers in college, I would actually be rich. Not just cup of coffee rich either. A whole Starbucks rich. If you’ve ever felt the same way, Michelle will show you how to get away with doing it in your email campaigns. Check out her new Support Update: How to Reuse Campaigns Effectively.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.