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Customer List Management vs Customer Relationship Management

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

December 11, 2017 < 1 minute

Do you know the difference between Customer List Management and Customer Relationship Management?

Did you even know there was a difference?

For a long time, it’s been our job to show you the practical strategies to grow your email list, the best ways to maintain them and the benefits of doing both.

Great marketing is customer-centric. The ability to do that comes from having the right tools for the job. Customer List Management plays a role but doesn’t include what happens outside of the inbox. That’s where CRM becomes so important.

Benchmark CRM’s Project Manager, Paul Rijnders, spelled out the difference between Customer List Management and Customer Relationship Management on the Benchmark CRM blog.

We’ll be introducing some of the posts from the CRM blog in this space that we think may help our email marketing audience as well. Check them out!

Tags:

CRM list management

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.