I hope all of you are out there enjoying some nice spring weather. If it’s not all May flowers yet, stay in and read up on the best of this week’s posts from our blog. And by best I mean the 10 posts that I could think of to say something witty about. You should read all our blog posts, though.

These Late Night Eyes Read Email Differently

Sure, Paul. We’ll pretend it’s because it was late at night and not because you’re getting old. Are you going to need one of those remotes with the giant buttons soon too? All jokes aside, see why Paul said These Late Night Eyes Read Email Differently.

6 Types of Content for Your B2B Email Newsletter

I have nothing clever or witty to say about this. I’m sorry I failed you all. If you don’t want your B2B newsletter to be a failure as well, read up on 6 Types of Content for Your B2B Email Newsletter.

How to Use Email Marketing in the Oncoming Election: Dos and Don’ts

I’ll save you time. If your name is Sarah Palin, don’t. Just don’t. For everyone else (except Donald Trump), learn How to Use Email Marketing in the Oncoming Election: Dos and Don’ts.

Celebrate Victoria Day with a Custom Email Template

First I wanted to make a Billy Madison reference, until I remembered that the character’s name was Veronica. Then I went to Happy Gilmore before recalling her name was Virginia. What’s up with the V names that don’t help my cause, Sandler? I’m trying to tell our readers how to Celebrate Victoria Day with a Custom Email Template.

8 Ways to Crush Your Website Rankings

Mostly I wanted to write about this post because the image of someone sitting behind their desk saying “I will CRUSH you” makes me laugh. Like a cartoon movie villain. Find out how to go all Dr. Claw on those website rankings with 8 Ways to Crush Your Website Rankings.

Use Your LinkedIn Profile to Expand Your Email Campaign’s Impact

Mark Hoppus from Blink 182 was just joking about LinkedIn today on Twitter. He tweeted: “I don’t get it. What is LinkedIn? Is it facebook for people with actual jobs?” Yes, Mark. Perhaps you should brush up on it and find out how to Use Your LinkedIn Profile to Expand Your Email Campaign’s Impact.

Every Dental Practice Needs an Email Marketing Preference Center

…because otherwise it would be like pulling teeth. Nailed it! See why Every Dental Practice Needs an Email Marketing Preference Center.

HTML Tips: How to Eliminate White Bars and Gaps in Your HTML Email

I’m glad they specified “in Your HTML Email” in that headline. Otherwise I’d be questioning the segregation of bars and wondering what people had against the Gap. Speaking of the Gap…I once worked there for one day, but quit since they made me fold clothes for 8 straight hours. I don’t even like folding my own clothes! Back to the point, HTML Tips: How to Eliminate White Bars and Gaps in Your HTML Email.

Utilizing Secular Holiday Email Templates for Promotions and Offers

I write several blogs a week on this exact matter, so I’m glad Denise was so kind as to validate that work. Remember that next time you laugh at Don’t Go To Work Unless It’s Fun Day or National Candy Month. FInd out the importance of Utilizing Secular Holiday Email Templates for Promotions and Offers.

Engage Your Bar or Nightclub Email Subscribers in the First 30 Days

Especially since it’s possible they had a few too many and may not remember being there at all. Don’t act like you didn’t just nod your head in agreement. Discover why you should Engage Your Bar or Nightclub Email Subscribers in the First 30 Days.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.