Hope you’re all as excited as we are for our March series, “Bland Brand, That Won’t Stand!” We’re dishing out tips on branding, with a dose of Dr. Seuss for good measure. There will be posts that rhyme, some that call on the fun of the good doctor and many others. When it comes to music, some of the best rhymers out there are in hip hop. Plus, there’s few better at promoting themselves and building a brand than rappers. So, think about what each of these artists flows about. Let it inspire you to build your own brand as you’re following along with this week’s series. Enjoy!

  • “No Sleep Till Brooklyn” – Beastie Boys
  • “So Fresh, So Clean” – Outkast
  • “All Falls Down” – Kanye West f. Syleena Johnson
  • “Heart of the City (Ain’t No Love)” – Jay Z f. Mary J. Blige
  • “Wake Up Everybody” John Legend & the Roots f. Common and Melanie Fiona
  • “Pressure” – Lupe Fiasco f. Jay Z
  • “No Make-Up (Her Vice) – Kendrick Lamar f. Colin Munroe
  • “Magic” – B.o.B. f. Rivers Cuomo
  • “ManWomanBoogie” – Q-Tip f. Amanda Diva
  • “Here Comes the Fuzz” – Mark Ronson f. Freeway and Nikka Costa

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.