July is National Hot Dog Month. It makes perfect sense. July is the peak of summer. You can’t walk through any neighborhood without the smell of a backyard BBQ wafting through the air. What doesn’t make sense is how people can put ketchup on a hot dog. That is blasphemy, people! And while I do enjoy both bacon and hot dogs, sorry LA, but bacon wrapped hot dogs are not my jam.

Without further adieu, the recipe for an authentic Chicago dog (i.e. the only way a hot dog should ever be prepared):

  • Steamed kosher-style, all-beef hotdog
  • Poppy seed bun (it won’t taste the same on a regular bun or even sesame seed)
  • Yellow mustard (nothing too fancy)
  • Chopped white onion
  • Sweet pick relish (if it’s not radioactive green, it’s not the real deal)
  • Dill pickle spear
  • Tomato slices
  • Celery salt
  • Sport peppers

Now that you know how to make a hot dog the right way, you can celebrate National Hot Dog Month with your subscribers. Customize a Benchmark email template for National Hot Dog Month. Share this recipe with them, and spread the word on the way a hot dog was meant to be eaten. Besides, the hot dog subject lines practically write themselves.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.