March 9 is Ash Wednesday. When I first read that, I assumed it was in celebration of our programmer, Ash. Maybe it’s because I’m Jewish or maybe it’s because I constantly write about making the holiday at hand about myself. Hey, he works hard; he deserves his own holiday. However, March 9 is not that day. Sorry, Ash!

In actuality, Ash Wednesday represents the beginning of Lent. The day gets its name from the act of placing ashes on one’s forehead as a sign of repentance. Honor the holiday and wish the best to your subscribers on this day by customizing a Benchmark HTML email template. Perhaps share what you are giving up for Lent. Granted, not everyone on your subscriber list may honor Ash Wednesday or want to receive an email campaign about it. Make sure you know your recipients and maybe only send to a specific segment of your list.

For more March and Spring holidays, check out our great selection of Promotional Holiday Email Templates!

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.