Where did the week go? If it flew by as fast as it did for me, you may have missed a thing or two. Well, that’s what the Weekly Wrap is for. X Men references, Coachella playlists and using hashtags in the wrong places. That’s what’s in store.

The Benefits of Immortal Web Content

Make your content like Wolverine. Discover The Benefits of Immortal Web Content.

The Importance of Including a Call to Action in Your Blog Post

Read this post now, on The Importance of Including a Call to Action in Your Blog Post (see what I did there?).

Playlist: Coachella From the Bottom Up

If you need me this weekend or next, I’ll be in the fetal position pretending that Coachella doesn’t exist. For everyone else, listen to this Playlist: Coachella From the Bottom Up.

The Top Tips For Neutralizing Negative Online Reviews

My favorite negative comment I’ve ever received involved assuming I was blogging from my parent’s basement. The joke was on them. I had a room upstairs! Check out The Top Tips For Neutralizing Negative Online Reviews.

Spring Cleaning Your Non-Profit’s Message

For those of you that didn’t see the word cleaning and run the other way, find out about Spring Cleaning Your Non-Profit’s Message.

Creating a PR Game Plan

Publicize on one…spin on two…hut hut…hike! Huddle up and read about Creating a PR Game Plan.

The Storm Beneath The Surface RT

Every time I see Surface RT, I think Twitter #SocialNetworkingManagerProblems. Only social media minded people will get that hashtag joke. Laugh or not, grab your umbrella and take cover from The Storm Beneath The Surface RT.

Benchmark 5: Lessons from Once Upon a Time.

Enable my TV addiction. Check out this week’s Benchmark 5: Lessons from Once Upon a Time.

Obituary for the Upgradable CPU

Rest in piece. Here lies the Obituary for the Upgradable CPU.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.