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Next Generation Mom: Lifestyle Design for the Modern Mom

Kimberly Heuser Kimberly Heuser is the creator of the MacGyver of Life Blog, which is meant to inspire an assist others to change the world through entrepreneurship and advocacy. She also owns The Solution Factory, a marketing company that assists start-ups, advocates and small business owners to launch their businesses. Kimberly's background is in business strategy and marketing where she has served as the Marketing Manager for several multimillion dollar companies and has worked with some of the largest household brands across the US. Since starting the Solution Factory in 2008 she has helped launch several new start-ups including a new online women's network called Jane.TV. She is the author of soon to be released book called, ValueABLE which details the most valuable lessons learned during her first year as an entrepreneur. Kimberly lives in Columbus, Ohio with her husband and two young daughters. She is currently furthering her college education in Political Science, to assist businesses and non-profits make the changes they seek in their lives and in society through legislature. She believes if you are on this earth then you have a purpose; she feels hers is to assist you in fulfilling your purpose.

May 8, 2012 2 min read

Let’s get real…The Leave It to Beaver days have ended. Times are tough and this world isn’t slowing down anytime soon. In the Leave It to Beaver days, mom’s only job was to be a stay-at-home mother and wife. As a woman who was raised by a mom who used food coloring to write “I love you” in my Cream of Wheat each morning, I knew the value of having a mom dedicated to her family.

The problem was: even if I financially could find a way to be a stay-at-home-mom, the lifestyle never appealed to me. As much as I wanted to be there full-time for my children, I was – as many women are – a special breed, one with ambitions and dreams beyond the walls of my home.

I knew that the travel, the long hours and the rat race were to the detriment of my family – not to mention the mountain sized laundry pile – but I reassured myself that my children would someday thank me when I could buy them a car or send them to college. But something happened that forced me to realize the career-mom lifestyle has many obstacles and traps out there to not only damage the family but in many cases destroy the family.

I realized that while I was focusing on increasing income and obtaining titles, my children were being raised by Hannah Montana. Reflections of my own childhood made me very aware of my shortcomings as a mom and wife. I knew life had to change before my children were nothing more than strangers to me, but I wasn’t ready to give up my own dreams or the ability to afford the luxuries of life.

It was at that time I realized that in order be the mom, wife and provider I wanted to be, I couldn’t accept the status quo. I started treating my life as a whole as a corporation, “Kim, Inc.” if you will. Under that umbrella, I decided my priorities, my pay and my schedule. I became a momtrepreneur or as I like to refer to it, the ambitious mom’s “have your cake and eat it too” lifestyle.

I realized that I was in complete and total control of the life that I wanted to live. I also knew that by changing my perspective of who I wanted to be professionally and as a mom, my children would finally have an opportunity to know me, know the value of hard work and best yet know that life’s standards are what you make them. Status quo isn’t really the best thing for everyone; it certainly wasn’t for me.

I believe that the next generation of women needs to take charge of their lives and recognize that even though it may become necessary to earn an income, earning an income from home has never been easier in this internet age. The Next Generation Mom is a powerhouse business woman of her own life.

Find a passion that you can monetize and start becoming the woman who has all things: a healthy happy family, a thriving business and complete fulfillment in every area of your life. You do not have to accept the status quo. I didn’t, and I’ve never looked back.

Author Bio:

by Kimberly Heuser

Kimberly Heuser is the creator of the MacGyver of Life Blog, which is meant to inspire an assist others to change the world through entrepreneurship and advocacy. She also owns The Solution Factory, a marketing company that assists start-ups, advocates and small business owners to launch their businesses. Kimberly's background is in business strategy and marketing where she has served as the Marketing Manager for several multimillion dollar companies and has worked with some of the largest household brands across the US. Since starting the Solution Factory in 2008 she has helped launch several new start-ups including a new online women's network called Jane.TV. She is the author of soon to be released book called, ValueABLE which details the most valuable lessons learned during her first year as an entrepreneur. Kimberly lives in Columbus, Ohio with her husband and two young daughters. She is currently furthering her college education in Political Science, to assist businesses and non-profits make the changes they seek in their lives and in society through legislature. She believes if you are on this earth then you have a purpose; she feels hers is to assist you in fulfilling your purpose.