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Fireworks over Steamed Poppyseed Buns: The Weekly Wrap

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

July 1, 2011 2 min read

Learn what the Mom Test is and the proper way to eat a hot dog. Hint: NOT WITH KETCHUP! You can also find out what I would do if I could clone myself. Oh, and there’s some stuff on email marketing.

Email Marketing Tips: How to Make Groupon Work for Your Company

Groupon is huge. So huge, in fact, that it passes the Mom Test. That means that it’s a big enough deal that even my mom, who knows almost nothing about computers or the internet, knows what Groupon is. That means you better learn How to Make Groupon Work for Your Company.

How to Protect Your Online Reputation

Hire someone like me, obviously. I am, however, one of a kind. Alas, cloning does not exist. If it did, I would be sitting on my couch watching and re-watching episodes of Breaking Bad while my double wrote this weekly wrap. There are other options. Learn How to Protect Your Online Reputation.

A Christmas Marketing Fable: The Disappearing iCloud Email

I may have missed the point of this post, but if my sibling bought me jeans from Walmart for Christmas there would be issues. I also got distracted by the talks of million dollar salaries, chauffeured Maybachs and AmEx black cards. Perhaps you will fare better and not suffer the fate of Mr. Malus Fanaticus. Read A Christmas Marketing Fable: The Disappearing iCloud Email.

Is Your July 4th Email Campaign Patriotic or Exploitative?

Did anyone else see the picture of fireworks and read the last word of the headline as explosive? Just me? Come to think of it, a 4th of July campaign should be both patriotic and explosive (not in the literal, this-message-will-self-destruct sense). So, Is Your July 4th Email Campaign Patriotic or Exploitative?

Support Update: Accidentally Uploading to the Sample Contact List

Accidents happen. At least that’s what I’ve always been told, being one of the most accident prone human beings on the planet. If you’re like me, you should read Michelle’s new Support Update: Accidentally Uploading to the Sample Contact List.

Benchmark Email Has More Birthday Email Templates

We’re giving you a gift, so you can give a gift to your subscribers on your birthday. There’s also a reminder in there on how to set up your automatic birthday emails. I guess we were just in the giving spirit. Get excited, Benchmark Email Has More Birthday Email Templates.

Benchmark Email Presents Independence Day Email Templates

Attention all procrastinators! It’s not too late to send out your 4th of July email campaigns. We’ve already done half the work for you. Check out our Independence Day Email Templates.

New Benchmark Email Manual for Real Estate Email Marketing

Lots of great info, no sun dried tomato aioli (obscure I Love You, Man reference). The manual is a revelation nonetheless. Check out the New Benchmark Email Manual For Real Estate Email Marketing.

Analyzing Online Marketing: Google’s Acquisition of PostRank

I was using PostRank long before Google purchased it. Now it just seems like they’re even more important. What can I say? Google just has that effect on things. Join us in Analyzing Online Marketing: Google’s Acquisition of PostRank.

Customize a Tasty Email Template: July is National Hot Dog Month

This is probably the most important blog I will ever write. In it, I explain the proper way to eat a hot dog. Your integrity is on the line. Bust out the neon relish and those steamed poppyseed buns and Customize a Tasty Email Template: July is National Hot Dog Month.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.