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Marketing Lessons from Sunday’s VH1 Divas 2012

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

December 18, 2012 < 1 minute

Sunday night I attended the live taping for VH1 Divas 2012. It was a salute to dance, with tributes to Whitney Houston, Donna Summer, Madonna and Blondie. Performances featured divas new and old and it was truly a fun night and a unique experience…if for no other reason than the fact that the formal dress code meant I was more dressed up than I’ve been since my high school prom.

Paying tribute is something we often do as a society. It’s our way of acknowledging those that have paved the way for us. It’s also a way for us to see what has been behind us, so that we can move forward. That’s one of the biggest things I took from last night’s concert extravaganza.

VH1 DIVAS – Miley Cyrus – VH1 DIVAS Photos – Tune In Live Sunday Dec. 16 9/8c at VH1

All of the artists on VH1 Divas have had major dance hits over the last couple decades. They took time to honor their predecessors, but also to show the crowd what the present and future had in store. We must do the same thing with our businesses and marketing.

We preach analyzing reports as much as possible. Seeing what went well, what our subscribers liked and then seeing what we can change allows us to improve upon established models. Paying tribute to campaigns past can ensure our future will be brighter.

VH1 DIVAS – Metric – VH1 DIVAS Photos – Tune In Live Sunday Dec. 16 9/8c at VH1

You don’t have to be a diva to get to where you want to go. However, when someone sees your campaign and stops and takes notice, you may feel like one. Earn and command that attention by constantly looking back, in order to move forward.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.