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Home Benchmark Blog When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

April 13, 2018 < 1 minute

Hey everybody! Welcome back to the Heart of Business. We’re thrilled to return from our hiatus with the great Chad S. White who is the Research Director at Litmus and the author of Email Marketing Rules.

While we’d probably already encountered Chad’s work through Litmus or the Email Experience Council, he came onto our radar when our UX Researcher and Data Analyst, Leticia Mottola, was given a signed copy of Email Marketing Rules at a Litmus event. We quickly purchased a few additional copies and passed them around the office.

So, when we knew it was time to bring back our beloved Heart Of Business podcast, Chad was one of the first individuals we reached out to. It was a great conversation, which we’re thrilled to be able to share with you.

We talked to Chad about how he found his way into the world of email marketing and the process of writing a book. Chad, Daniel and I also looked back on how we’ve seen email evolve since we joined the industry.

On living in a post “email is dead” world:

It’s not email vs. social. It’s not email vs. another channel. It’s email WITH social. It’s email WITH all these other channels.

8:33 – The evolution of email
18:09 – Why email is unkillable
22:06 – Inbox overload
28:09 – The value of building and maintaining relationships
29:17 – Writing a book
46:05 – The responsibility of deliverability on the sender

Want to catch up with our 100+ episodes of the Heart of Business? Check us out on iTunes.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.