Movie trailers are the ultimate in marketing. They’ve stood the test of time and even thrived in the digital age. You have to hook a viewer in a moment and tell enough without revealing too much. It’s an art in and of itself. Our conversation with Nick Temple, CEO of Wild Card Creative Advertising was a great one. We talked movie trailers, marketing and everything that goes with it.

Marketing often boils down to storytelling. That’s why this conversation with Nick was so much fun for me … and will be for you too. Enjoy!

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.