There may be more than a few Snickers when I tell you that June is National Candy Month, but I’m not playing any Twix on you. Yes, it is with Mounds of Almond Joy that I get to tell you this exciting news. That’s right, Dum Dum. A whole month dedicated to candy, ya Goobers. Okay, okay. I’m gonna stop with that before this gets way too Candy Corn-y (sorry).

It would be an understatement to say I have a bit of a sweet tooth, and I’m sure that’s the case for you and most of your subscribers as well. There aren’t many people that wouldn’t smile if they saw an email campaign for National Candy Month. I’m always trying to help y’all come up with the most creative email campaigns, and I feel like this one would be a real big Pay Day (I tried to resist).

Be a bunch of Smarties (can’t help it anymore) and share this sweet occasion with your subscribers by customizing a Benchmark email template for National Candy Month. You don’t want to be the Sour Patch Kids that ignore this fun opportunity for a campaign. Happy emailing to all you Nerds out there!

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.