Certainly many of you have long since planned your Valentine’s Day marketing campaigns. You may have inserted the reds and pinks, flowers and hearts into your template design. Some of you may have even crafted some “sweet” copy to go along with it. Did you consider to whom you should be targeting your campaigns? We put together a helpful infographic to demonstrate who is spending money on Valentine’s Day and what gifts are being purchased. These number can help craft your Valentine’s Day marketing campaigns.
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Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.
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