Mahatma Gandhi said, “Be the change you want to see in the world.” Martin Luther King, Jr. exemplified this quote. MLK represents one of the highlights of American history. One person, through nonviolent methods, managed to make significant change and forever altered racial equality in the United States. Anyone not satisfied with the status quo can look to Martin Luther King, Jr. and see how you can make a difference for the better.

This January 17, celebrate with your subscribers with a Martin Luther King, Jr. Day email template. This probably shouldn’t be one of those use-a-sale-to-exploit-the-holiday sort of email campaigns. No, stick with acknowledging the great accomplishments of one of the greatest Americans we’ve ever known. However, many (most) schools give Martin Luther King, Jr. Day off. Movie tickets, restaurants and other outings involving family togetherness may be a good place for a discount or promotion.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.