Merry Christmas, everybody. Can you believe it’s already here? I can’t. I hope you all have a great weekend with your family and friends – whether you’re celebrating the holiday or not. At the very least, go eat some Chinese food and see a movie. That’s what my people do. Speaking of what people do, here’s what we were up to at Benchmark Email this week.

Support Update: Link Directly to Documents

Christmas time means new toys for all the good girls and boys…and for our users. That is if you consider a new feature a new toy. We do. Check out our latest support update on how to upload documents into your emails and newsletters.

New Benchmark Email Software Features

More new toys! Just go with it. Color coded code! Say that 10 times fast. OK, It’s not that hard, but it seemed like a fun idea. Check out these new Benchmark Email software features.

HTML Tips & Tricks #3 – Header Alignment & Breaks

There is currently a jackhammer going full blast outside our offices, making it increasingly difficult to write witty summaries for each blog post. It did have me thinking what the annoying thing for jackhammer operators would be, as they are for me. I’ll take a quick break to ponder that while you read about HTML breaks in our HTML Tips & Tricks #3 – Header Alignment & Breaks.

New Year’s Resolutions for the Savvy Email Marketer

It’s that time of year. Have you made your New Year’s resolutions yet? I say if you never make them, you can’t break them. If you do want some goals to achieve, read through our newest guide: New Year’s Resolutions for the Savvy Email Marketer.

New Boxing Day Templates for the Holiday of Champions

Do you know what Boxing Day is? I didn’t. The evidence online was inconclusive. Making up my own answer was more fun. Won’t you come take a stab at what Boxing Day is? Use a Boxing Day email template, and ask your subscribers what they think it is.

¡Feliz Nochebuena! Customize a Template for the Good Night

The real Christmas party takes place in Spain and Latin American countries. Nochebuena is a late night celebration on Christmas Eve that sounds like way more fun than the traditional Christmases I have participated in. Wish your subscribers a ¡Feliz Nochebuena! Customize a Nochebuena email template.

Making Good Email Videos Part 1: Why Doesn’t My Voice Sound Professional?

Video can be an incredibly powerful tool in your email marketing campaigns. If they don’t look and sound professional, they won’t be. People will often focus on the visual aspect, but how it sounds is just as important. Check out part 1 of making great email videos with Benchmark Email.

Making Good Email Videos Part 2: Enough Sound, Let’s Discuss the Visual Aspect

This isn’t a fashion magazine, it’s a blog about email marketing. That doesn’t mean we can’t talk about looking good. Learn how to make your videos pop, and how to make successful email videos.

Email Outperforms Many Online Activities Across Age Groups

A study from the Pew Research Center looked at the internet habits of various generations. The results were interesting, and particularly in favor of email. Read on, and see how email dominates each generations’ online activity.

Who Can Fatten Your Inbox? The Spammer Man Can (Part 2)

Last week I spoofed a song for you and we introduced the top spamming industries. This week, learn how to stop bots from compromising your computer. That’s more important than song spoofs anyways (a little piece of me died writing that sentence).

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.