Birthday emails are a popular weapon in an email marketer’s arsenal. It’s a way to make your subscribers feel special. As you’ll see with some of these emails in this post, many companies see it as a sales opportunity. It makes sense. Most people are usually flush with some birthday cash. I prefer the ones that simply say “happy birthday.” Anything else feels a little icky. Here are my Benchmark 5: 29th Birthday Emails.

Aria Resort & Casino

 

 

Liberty Mutual Insurance

 

 

Princess Cruises

 

 

NBA

 

 

Piperlime

 

 

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.