Hope it was another great week for all of you. Some may have had a short week thanks to the great Martin Luther King, Jr. We were here working hard the whole week and have a ton of great stuff going on in the blog. Catch up with this edition of The Weekly Wrap!

Mobile Marketing: Satisfying Your Customer’s App-etite

It’s always amusing to me the apps I can find for the random tasks I can think of, but the holidays brought it to a new level. I was with family in Colorado and we forgot to light the menorah until it was too late. We didn’t want to leave candles burning after we left the house. So, I downloaded a menorah app for my iPad and appeased my grandmother. When it comes to mobile marketing, are you Satisfying Your Customer’s App-etite?

Snap! Snapp? Clear Snap Confusion and Create DIY Apps

Snapple? All I want right now is a Diet Peach Snapple iced tea. Good thing my lunch break is coming up soon. While I do that, check out Snap! Snapp? Clear Snap Confusion and Create DIY Apps.

Chinese New Year Email Templates for January 23!

I had a low-key, mellow New Years. Luckily, I can get a do-over and celebrate Chinese New Years. Be sure to get your campaigns ready with Chinese New Year Email Templates for January 23!

Lacking True Innovation, CES Goes Crazy-Gadget Crazy

I am the biggest kid you’ll ever meet. Crazy-Gadget Crazy could describe me…and my heaven, for that matter. That’s why I would have been in paradise when, despite Lacking True Innovation, CES Goes Crazy-Gadget Crazy.

All Tablets Not Created Equal: iPad 2, Kindle Fire & Sony Reviewed

I feel like I just got my iPad 2, and I’m already hearing the new one is due out in the next two months. I can’t keep up! This will be obsolete when the new toys come out, but until then read about how All Tablets Are Not Created Equal: iPad 2, Kindle Fire & Sony Reviewed.

Beyond Benchmark: Social Media Marketing & Subscriber Tips

We’re bursting from the seams with smart people, talented writers and great thinkers here at Benchmark Email HQ. So much so that we like to share our content with other awesome sites. Follow as we go Beyond Benchmark: Social Media Marketing & Subscriber Tips.

Social Media Overdose: The Realities of YouTube & Viral Data

Every teenager, new band and attention seeking idiot: “We can totally be famous. We just need to shoot a video and go viral.” Beware of Social Media Overdose: The Realities of YouTube & Viral Data.

The Significant Benefits of User Generated Content

This seems like as good a time as any to remind you of our great new Benchmark User Forum. Back to this post, learn The Significant Benefits of User Generated Content.

Old Navy’s Email Marketing Up-Sell Cuts to the Quick

I don’t always find flaws in email campaigns and put them on blast. I often give props to those doing it well. This is a case of the latter, when Old Navy’s Email Marketing Up-Sell Cuts to the Quick.

FaceOff Tries Crowd-Sourced Ideas for Brand Management

Like stealing movie titles for your name? Find out what happens when FaceOff Tries Crowd-Sourced Ideas for Brand Management.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.