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Playlist: For a Folksier Marketing Approach

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

November 11, 2013 < 1 minute

Since moving to Los Angeles, my friends assume that I only want to listen to all pop music all of the time. Now, I’ve always loved pop music more than many of my musically inclined friends. I just never saw the point in looking down my nose at it. However, the extent of the kind of music I decide to listen to is vast. Sure, the catchy-ness and production of pop music can be a lot of fun, but sometimes I’m in the mood for something a little more stripped down. Same goes for your marketing. It’s good to have all the bells and whistles. However, sometimes you just need to go with a no frills approach. That doesn’t mean it’s not great. The simple things, when executed with perfection, can be just as effective. Here’s a folk playlist to inspire your more roots-based marketing efforts.

- “I Will Go” – Falldown

- “Luckiest Man” – The Wood Brothers

- “Lonesome” – Dr. Dog

- “The Greatest Hustler of All” – Old Crow Medicine Show

- “Killed Myself When I Was Young” – AA Bondy

- “Beg Steal Or Borrow” – Ray LaMontagne and the Pariah Dogs

- “Couer d’Alene” – The Head and the Heart

- “The Honest Truth” – Typhoon

- “Coal War” – Joshua James

“And It Spread” – The Avett Brothers

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.