In this edition of the weekly wrap I toot my own horn, and took a big enough shot at a co-worker to have to ask him permission to post it (thanks for being a good sport Paul!). Hope everyone has a fun and safe Halloween, and that your costumes are all great. Happy Halloween!

Real Marketing: An Undercover Boss Wins My Lunch Date

The general consensus is that the only time it’s socially acceptable for a guy to cry while watching something is Brian’s Song. Paul is probably hoping we can add Undercover Boss to that list, or else he may have to turn in his man card (sorry, Paul…I don’t make the rules). Learn what tugged on Paul’s heart strings in this example of Real Marketing: An Undercover Boss Wins My Lunch Date.

Image Marketing: How the Right Images Get You Noticed in Searches

Shameless self promotion/pat on my own back warning: At Lollapalooza this year I had a great spot in front of the main stage the whole day. I took pictures of Grace Potter & the Nocturnals, The Kills, Bright Eyes and Coldplay. I got home that night and posted all my best pictures to my Flickr account and made sure to label them all properly. I woke up the next morning to the Chicago editor of the Huffington Post, asking if he could use my images on the site. All because I knew the importance of Image Marketing: How the Right Images Get You Noticed in Searches.

Google Tweaks: Gmail Upgrade & Reader Downgrade

I had to laugh when I logged into my gmail account the other day and it told me that Buzz was officially going away. I had assumed that happened months (if not more) ago. That’s not the only change afoot (always wanted to use that word). Learn about the other Google Tweaks: Gmail Upgrade & Reader Downgrade.

Free Email Marketing Manual for Environmental Services

Good news! You can save some trees by downloading this manual and reading it on your computer, smartphone or tablet, as well as directly on our site. Then you can do even more good for the environment by utilizing all the great tips the manual provides! It’s the double rainbow of environmental services. Start today by checking out our Free Email Marketing Manual for Environmental Services.

Capindialism: India Leads in Tech but Inequality Still Prevails

I actually just read an article about the world’s most expensive private home that Hal mentions at the end of this post. The guy built a $1 billion house…and hasn’t even moved in yet! That’s nonsense. What’s not nonsense is Hal’s post on Capindialism: India Leads in Tech but Inequality Still Prevails.

DNC’s Online Marketing Utilizes YouTube, Hulu, Pandora et al

Just when I thought that my DVR could save me from having to watch endless amounts of political campaign commercials, Francis has to go and burst that bubble. Why? Because DNC’s Online Marketing Utilizes YouTube, Hulu, Pandora et al.

Building Your Website with Marketing-Friendly Graphic Design

Another great post from Shireen, complete with 7 points to consider when Building Your Website with Marketing-Friendly Graphic Design.

Email Newsletter Tips: Please Keep Your Seasonal Copy in Season!

Living in Southern California, it’s easy to forget that there is such a thing as seasons. While it’s not a bad thing for those that live here (unless for some crazy reason you dig the cold and/or snow), it could be your your email subscribers. Learn from these Email Newsletter Tips: Please Keep Your Seasonal Copy in Season!

Best Customer Relationship Management Software (Part 1)

It’s a good thing that Shireen left this post open for a sequel. Discover the Best Customer Relationship Management Software (Part 1).

Celebrate the Festival of Lights with Diwali Email Templates

Sadly, Adam Sandler hasn’t written a song (or three) on this Festival of Lights. Regardless, you can still Celebrate the Festival of Lights with Diwali Email Templates.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.