As if going out to the club for my birthday and hearing “Billionaire” four times in a night wasn’t enough, they also had to cover it on the television show Glee this week. If only someone would have told singer Travie McCoy that he could be a billionaire by using email marketing, he wouldn’t have had to sing about what he’d do with all that moolah. Maybe then I could have heard some other tunes on my birthday.

(Editor’s note: No, we’re not implying that email marketing will automatically make you billions. Some billion-dollar companies are very effective email marketers, however.)

Now that I’ve gotten “this week in random thoughts” out of the way, let’s move along to this week’s Getting Social with Benchmark Email.

Our Email Marketing Friends are Ninjas

I learn each and every single day from my peers in the email marketing community. There are so many intelligent, creative and (most importantly) funny people. Our friends over at The Email Guide were kind enough to RT (retweet) our Twitter We Do It For You Contest, as well as weigh in with their own response. Who’s gonna top this tweet?

@theemailguide

“I’d like to win because today I managed to catch that fly from hell and release him into the wild. I want kudos for it!”

I quote the great Ron Burgundy here, and I think we can all agree.

“Don’t act like you’re not impressed.”

Kudos to you, sir, indeed. We’d like to give away three free months of We Do It For You to someone who isn’t already an email marketing expert!

More Than Just the Flavor of the Month

There are more “important” metrics for email marketing than there are flavors at Baskin Robbins. There is one, however, that can surely improve your email campaigns and increase ROI – and few others are using it. RFM shows the value of your subscribers. Be sure to check out the video.

 

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.