I knew I wanted to pick an Arcade Fire song, when it came time to putting together a playlist for this week. However, picking just one song off their new album, Reflektor, is easier said than done. I haven’t really stopped listening to the whole album, since seeing them at their CD release show at Capital Records last week.

The lesson to be learned from this album is that one outfit can do so many things well. Dance-able songs. Poignant and interesting lyrics. Beautiful arrangements. Your business needs to do a lot well too. Great products. Awesome customer service. Engaging marketing. Listen to Reflektor and be inspired on how you too can do it all.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.