There’s a lot of wisdom in learning from the successes of others.

In fact, we’d go as far as to say that’s the practical approach to growing as a marketer.

It’s important to gather inspiration, test your theories and improve based on your data.

That’s why we’re thrilled to share what has worked for Mommy Mundo.

Here is Mommy Mundo’s Email Marketing Story

We have been using Benchmark Email for almost five years.

Benchmark has been a partner of Mommy Mundo since almost the beginning.

We use Benchmark to build our mailing lists. You’ll see the Benchmark form on our home page of our website. When people signup, they’re automatically added to our mailing lists.

Our team loves how easy Benchmark is to use.

The dashboard is very easy to navigate. Even laying out the email newsletters are very easy!

Plus, of course, if you have any questions the service that you get is very fast regarding response time.

I think another plus is the reporting analytics, such as seeing how many people opened your email or how many bounced back. Things like that have been very useful to us.

So, I always recommend Benchmark to my MomPreneur partners and friends and fellow entrepreneurs.

I believe that nowadays relationship building is a key element in business. Especially for businesses like ours where we service the community, and it’s important for us to always be in touch with the people we serve and our community members.

For any business that hopes to establish relationships with customers, email marketing is essential.

If you have a website, why not have a tool to:

• get leads
• know who is visiting your website
• welcome them into your community
• make them partners
• be in touch with them on a regular basis
• encourage repeat business

Now, more and more, marketing is about relationships and Benchmark is one of the tools we use to build that.

Janice Villanueva

Founder, Mommy Mundo

Key Takeaways

So, what can you learn from what has worked for Mommy Mundo?

Grow Your List

Your list of contacts is an asset you own and is yours to keep no matter the platform. Marketing channels will change, but that list of individuals you have built a relationship with will always be there.

Here are a few posts to help you grow your list:

• 15 Ways to Grow Your Email List
• Awesome Ways to Grow Your Email List with Facebook and Snapchat
• 4 Creative Ideas to Build Your Email List Fast

Tracking Reporting Data is Essential

Every email marketing campaign should have a goal. Your reports will tell you whether or not you have achieved your goal.

Learn more about goals and the reporting metrics to track:

• How To Set & Achieve Your Email Marketing Goals
• 5 Email Marketing Metrics to Watch Depending on Your Goals
• Understanding Your Email Marketing Reports

Email Marketing Builds Relationships

A successful email marketer knows the value of fostering ongoing customer engagement.

Great customer relationships are based on the quality of your email marketing:

• Is Your Email Content a Gift or a Drag?
• How to Turn Your Email List into Brand Promoters

Share Your Story

Do you have an email marketing success story you want to share? Tell us in the comments!