Blog

Home Benchmark Blog Your Email Campaign Can Set the Mood for Cow Appreciation Day

Your Email Campaign Can Set the Mood for Cow Appreciation Day

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

July 7, 2011 2 min read

One of my best and oldest friends has a game that he used to play with his family on long road trips that has since taken on a life of its own. I always thought his parents made it up. A little bit of Googling shows that may not be the case. The rules of the game are simple. The first person in your vehicle to see a cow that day must proclaim “Cow, I win!” That’s it. There can only be one winner for the day. A false positive disqualifies you for the day. Bragging rights are your prize. It means nothing…and everything.

I first learned of this game long ago when I joined his family on a camping trip in their RV. After I graduated from college I spent three weeks on a tour bus with him and his band, helping them out. They had a dry erase board in the van that was dedicated to keeping the “Cow, I win” tally. I even introduced it to my friend that I travel around the country with to attend music festivals. You may scoff at its simplicity, but it never fails to make a long car ride a bit more exciting.

Cow Appreciation Day is listed as July 15 in some places. It appears that Chick-fil-A has taken this day to a whole new meaning. They turned it into a big promotion that is actually a week earlier on July 8. Whether you decide to dress up as a cow to receive a free meal, or just teach a friend the “Cow, I win” game, it’s an opportunity for an email campaign. Customize a Benchmark email template and give your subscribers a laugh when they read a subject line in honor of cows.

Teaching your kids the “Cow, I win” game could save some headaches on the road. Me? I’ll celebrate Cow Appreciation day by appreciating the heck out of the thickest, juiciest steak I can find. Followed with a bowl of ice cream and a nice glass of milk.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.