It seems like I read an article every week that reaffirms how vital email campaigns are to a company’s marketing plan. There’s also almost always a nod to the importance of social media marketing.

Individually, email marketing and social networking are powerful tools that are sure to garner results for a company of any size. Integrating them, however, improves on the effectiveness of both.

With that in mind, we’ve added a new feature to our email builder that lets you add clickable Facebook, Twitter and LinkedIn buttons to any section of your email newsletter. Your subscribers visually recognize the logos or icons, and clicking them brings them right to your Facebook, Twitter or LinkedIn page.

To insert a Facebook, LinkedIn or Twitter logo/icon button directly into an email:

  • Log in to your account and create or edit an email campaign as usual.
  • Once you get to the Editor page, find the block where the link will go into.
  • Click the Edit Block icon.
  • On the left side of the screen, there is an Insert Additional Elements section. Click on the Facebook, LinkedIn, or Twitter icons next to Link to.
  • A new window will appear. Choose a button, and fill in the URL for your Facebook, LinkedIn or Twitter page where it prompts you to Insert Link.
  • Click on the Update button.
  • Rinse and repeat (follow the same instructions to add the other buttons).
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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.