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Check out Benchmark’s Columbus Day Email Templates

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

October 5, 2011 < 1 minute

In 1492, Columbus sailed the ocean blue. In 2011, I wrote about it and was truly in heaven. Hyperbole aside, Columbus Day is a big deal. Sure, he wasn’t literally the first person to set foot on American soil. He did sail three ships across the Atlantic Ocean in one of the (arguably) most important adventures in history. Life as I know it in the US would not be the same had Columbus not taken that voyage.

In the spirit of adventure, do something new with your email marketing in honor of Columbus Day this October 10. Try out a new email template. Go for a different voice with your content. Do something that will stand out and honor explorers who discover new worlds. Perhaps your adventurous email campaign will open up a whole new world of sales.

The new adventure may not need to come from you either. You could inspire your subscribers to try something new. A product of yours they wouldn’t have otherwise thought they needed. Open some eyes. Hopefully both you and your subscribers will experience some novelty this Columbus Day.

Benchmark has HTML email templates for any occasion! Check them out by following the link to our custom newsletter page.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.