In anticipation of our upcoming webinar, “Target Marketing: How to Hit Your Bullseye,” we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it’s an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.

Don’t miss this very special webinar, being hosted by Benchmark Email Director of Sales & Marketing Daniel Miller and Insightpool CEO Devon Wijesinghe. Target Marketing in email and social media will be the focus, as Devon and Daniel demonstrate the best ways in which to deliver the most relevant content to your audience.

The webinar is on Tuesday, September 15th at 11:00AM PDT. Don’t miss out!

Register for “Target Marketing: How To Hit Your Bullseye.”

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.