Calls To Action are an imperative part of any marketing campaign on any marketing channel. We invited the Section Editor for Hubspot’s Marketing Blog, Ginny Soskey, to teach us all about them. We talk CTAs on websites, landing pages, emails and more.

Don’t miss the great and educational episode of the Heart of Business. Listen and learn! Check it out! Get on it! ::insert more CTAs here::

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.