Several weeks ago we asked six of our Benchmark Email bloggers what constitutes a great email marketing strategy. They each came back with a different facet of that process: finding a base, reaching the base, researching the competition, deciding on an ultimate goal, designing campaigns and going viral with social networking. We’ve now combined these great articles into a single downloadable PDF: Creating an Email Marketing Plan.

This free email marketing manual will take you step by step as you go from the early phases of choosing your audience to going beyond email with social media marketing. It is an excellent guide for both beginners and experts at online marketing and each section will give you something new to consider. The advantage and expertise of each writer is clearly on display here and the manual flows elegantly from lesson to lesson, building your knowledge with fundamental best practices and entertaining you along the way.

Check it out by clicking on the link above. From the landing page you can download the PDF for free or click on the individual chapter links to read the original blogs.