There is a heatwave going on across most of the country. If you’re inside glued to your AC, the least you can do is learn something. Stick around for a song from my favorite character on TV, Charlie Kelly.

New Feature: 6 New Benchmark Email Video Tutorials!

When I don’t know how to do something on my computer, I watch a video on YouTube to help me learn. You can do the same thing. This week we posted 6 New Benchmark Email Video Tutorials!

New PDF Manual on Creating an Email Marketing Plan

Without a good email marketing plan, all of the advice we put in the wrap every week would be for naught (unless you’re only reading it for the pop culture references or you work at Benchmark Email). Luckily, we have a new manual just for that. Check out the New PDF Manual on Creating an Email Marketing Plan.

5 Drip Campaign Mistakes to Avoid

If you didn’t know anything about email marketing, or what a drip campaign was, you’d probably still click on this post. That’s because no matter what, drip mistakes sound like something that should be avoided at all costs, right? Read about the 5 Drip Campaign Mistakes to Avoid.

5 Things to Consider when Viewing Your Open Rates

Open rates are one of the biggest metrics people look at. Do you know what to look for? Discover the 5 Things to Consider when Viewing Your Open Rates.

Email Template Design Tips: Comic Sans and Vomit Green

If you read the words “vomit green” and cringed as much as I did, you’ll understand why that color shouldn’t be used in your email campaigns. Find out the other mistakes to avoid with this round of Email Template Design Tips.
Celebrate Flag Day on June 14 with a Custom Email Template
Any fan of It’s Always Sunny in Philadelphia will know there is one special song that can honor Flag Day like no other:

I’m gonna rise up, I’m gonna kick a little (expletive deleted)/ gonna give some (expletive deleted) in the USA/ gonna climb a mountain, gonna sew a flag/ gonna fly on an eagle. I’m gonna kick some butt/ I’m gonna drive a big truck. I’m gonna rule this world/ I’m gonna kick some (expletive deleted), I’m gonna rise up/ I’m gonna kick a little (expletive deleted). ROCK, FLAG AND EAGLE!!!!!

So, fly on an eagle and Celebrate Flag Day on June 14 with a Custom Email Template.

Will iCloud and iOS 5 Change Your Email Marketing?

Hal has the answer to that question, but there’s one thing that I can tell you first. Make sure you read your service agreements (the three other South Park fans that read this will laugh at that). So, Will iCloud and iOS 5 Change Your Email Marketing?

4 Easy Ways to Build Your Email Marketing Permission List

Surprisingly, saying “pretty please with sugar on top” didn’t make the list. High five to anyone that read that and immediately thought of the Wolf in Pulp Fiction. Find out the 4 Easy Ways to Build Your Email Marketing Permission List.

5 Important Tips for Your Email Marketing Poll

Last week we learned the difference between surveys and polls. Armed with that knowledge, now you can expand our knowledge on polls. Check out these 5 Important Tips for Your Email Marketing Poll.

Should You Use More than One IP for Your Email Marketing Purposes?

If you read this headline and thought: “I don’t even know what an IP is, much less know if I need more than one for my email marketing purposes,” you’re in luck. This post starts off by explaining what an IP address is, and then answers the question: Should You Use More than One IP for Your Email Marketing Purposes?

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.