Whether you bought the New Cold Stone Creamery in town or you opened up a McDonald’s ages ago, as a business owner you must realize how important it is to meet the customer where they are: online. But leveraging a corporate brand with a local identity can be tough, so what’s the best way to reach out to your community? Benchmark Email can help you figure out how to bring more people to your franchise location and boost your bottom line.

At Benchmark Email, we know how to access everyone – from the grandmother treating a child to an ice cream to the teen looking for an afternoon treat – and we’ll share how in the form of a marketing manual specifically tailored to the franchise industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way – all with an attractive price tag.

Our Email Marketing Manual for Franchises is a free, fully researched PDF on email best practices. We hope you will take the time to download this guide or read it directly from our website. For more guides and manuals, check out our email marketing manual page.

Author Bio:

by Elizabeth Kiefer

Elizabeth Kiefer is a freelance writer and editor based in Manhattan. Her work has been featured in The Chicago Sun-Times and In These Times magazine. Professional site curation includes women's lifestyle projects at the Disney Interactive Media Group and biography writing with Baseline Research, part of The New York Times Company.