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Heart of Business: Jumping into A/B (and More) with Unbounce

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

September 17, 2013 < 1 minute

At Benchmark, we knew a powerful A/B Testing tool was imperative. We took our time, and put out a tool we are very proud of. It was our most requested feature. A/B Testing is also a tool we enjoy using. We use Unbounce to create a bevy of custom landing pages. They have an awesome A/B Testing tool as well. So, while we can talk about our own A/B Testing tool until we’re blue in the face, we decided to share in the excitement around A/B Testing with our friends at Unbounce.

Georgiana Laudi, Director of Marketing at Unbounce, was kind enough to chat with us for a bit about Unbounce, landing pages, A/B Testing and marketing to marketers. It was a bit of a lovefest. Madison has long been a happy Unbounce user and all three of us are passionate about marketing. We had a lot of fun.

This is a great episode for marketers of all kinds. All of our email marketing users should be aware that their emails are only as good as the landing pages they link to. Plus, everyone should use A/B Testing when it’s available to them. You can know how your customers and leads are likely to react to your marketing messages.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.